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Portfolio of High Level Experience:
YSI Environmental Theme.
YSI Incorporated

Who's minding the planet? It's a simple idea. Yet beneath the simplicity is a profound strategy that speaks to YSI's global cusomer base. People in the environmental industry actually care about the environment. People developing the next generation of water testing equipment are heroes. When YSI Incorporated was going through the transition of creating a consolidated company out of their multiple product line and markets, the theme became an important communicator for the total story. The result was an integrated campaign that weaved throughout YSI's integrated marketing strategy and helped transition the company toward their current success.

Branding is a strategic asset. An innovative strategy will positively affect your bottom line profits.