The Arment Group : Strategic Marketing

Strategic Marketing: Strategy Is Direction

The basis of a sound marketing strategy is in the details. To understand the way forward – whether it’s a PR plan, a product extension program, or company repositioning – requires a full understanding of your business and business environment.

5-YEAR MARKETING PLAN
Table of Contents
1. Executive Summary
2. Company Description
3. Strategic Focus and Plan
- Vision/Mission
- Goals
- Nonfinancial Goals
- Financial Goals
- Core Competency and Sustainable Competitive Advantage
4. Situation Analysis
- SWOT Analysis
- Industry Analysis: Trends in Industry
- Competitors
- Local
- National
- International
- Company Analysis
- Customer Analysis
5. Market-Product Focus
- Marketing and Product Objectives
- Target Markets
- Points of Difference
- Positioning
6. Marketing Programs
- Product Strategy
- Product Line
- Unique Product Quality
- Packaging
- Price Strategy
- Promotion Strategy
- Place (Distribution) Strategy
7. Financial Data and Projections
- Past Sales Revenue
- Five-Year Projections
8. Organization
9. Implementation Plan
10. Evaluation and Control

For details on strategic marketing for your business, click the ticket below.

“The results are usually as instructive as they are shocking.”
– Thomas Bonoma, Harvard Business School